Marketing Strategy
Execute email marketing campaigns for B2B and B2C events to increase awareness, drive sales, and generate revenue.
Create data-driven strategies to move prospects through the sales cycle; continuously tracking campaign metrics, deriving insights, and sharing recommendations with cross-functional teams.
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Design email marketing campaigns, track metrics and implement data-driven strategies to drive sales for B2B trade shows in financial, government, healthcare and scientific sectors.
Implement data-driven strategies to improve email deliverability and engagement; average increase between 25-40% for open rate and 18-25% for click-through rate.
The Chicago Golf Show® is an annual consumer event with 18,000 attendees.
Campaign includes mix of traditional and digital mediums, including television, radio, billboards, newspaper, direct mail, web, email and social media, to increase awareness and drive attendance.
TOP (r-l): direct mail marketing piece targeting vendors, direct mail marketing piece targeting attendees, attendee email marketing message, digital ad
BOTTOM (r-l): billboard advertising, television advertising
Developed and managed 12-day promotional sweepstakes for the Chicago Golf Show®, from conception to completion, to increase social media engagement and drive online ticket sales.
